Campaign '04: Translating Faith into Spanish

It makes all the political sense in the world: take your wedge issues--abortion, same-sex marriage and stem-cell research--and aim them at a population whose membership in the Roman Catholic Church and other Christian churches exceeds 90%. That's the strategy deployed this season by Focus on the Family, the conservative group run by James Dobson, to try to sway the Hispanic vote for George Bush. Its "Vote por Sus Valores," or "Vote Your Values," radio and television spots began running on Spanish-language media around the country last week--along with a cascade of commercials from the Kerry and Bush campaigns, the two parties...

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