Marketing: AMERICAN BRANDS IN THE MIDDLE KINGDOM: Who's Getting It Right?

AMERICAN BRANDS IN THE MIDDLE KINGDOM

The China market is finally panning out, thanks to the voracious consumerism of the middle class. Here are some of the most successful U.S. companies selling consumer products in China and keys to how they cracked the market:

PROCTER & GAMBLE Most urban Chinese homes stock affordable P&G products. Its Olay and Rejoice are the best-selling facial cream and shampoo. The company, which made an estimated $1.8 billion in revenue last year in China, was hurt by fake P&G products in the 1990s. But it has since worked with the government to crack down on knock-offs.

KFC The chicken specialist owned...

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