TIME takes a look at the coolest TVs on the market:
These are the most seductive and the most expensive, but prices are coming down.
LCD True liquid-crystal display is basically a larger version of the pixel-based technology used in computer monitors. Pro Each new generation of LCDs looks sharper and costs less. Con Problems with contrast and a slow refresh rate mean that for now, it's hard to make large-screen LCD TVs.
Hot brand: Sharp, $650-$9,000
PLASMA Ultraviolet rays bombard a screen covered in tiny specks of phosphor. Pro The Rolls-Royce of flat panels, it's equally bright from...