Television: A New Channel That Won't Tell It Straight

ONCE THE GREAT BLINKING BLUE unifier, television is now firmly in the niche business. After years of targeting pretty much every other group--women (Lifetime), young men (Spike TV), African Americans (BET) and insomniacs (C-SPAN--we kid!), it's inevitable that there would be a channel aimed specifically at gay and lesbian viewers. LOGO is scheduled to debut in 10 million to 15 million homes with digital cable in February, and is being touted by its creators as a cultural turning point. "It's a channel whose time has come," says Brian Graden, MTV and VH1's entertainment president, who helped develop the new channel. "Finally...

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