Business: Marketing: What's Next After That Odd Chicken?

You get a sense of Alex Bogusky's droll perspective when he hands you his business card. It has one rounded corner and reads, "25% safer than most other business cards." It's a little impish, yes, but also engaging, like the offbeat advertising campaigns dreamed up at Bogusky's Miami firm, Crispin Porter & Bogusky. That's the company, after all, that created the Subservient Chicken, Burger King's bizarre chicken-sandwich mascot. The online ad features an actor in a chicken suit and a garter belt who will do just about anything visitors to the site demand (short of poultry porn). Designed to convey Burger...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!