Business: Marketing: What's Next After That Odd Chicken?

You get a sense of Alex Bogusky's droll perspective when he hands you his business card. It has one rounded corner and reads, "25% safer than most other business cards." It's a little impish, yes, but also engaging, like the offbeat advertising campaigns dreamed up at Bogusky's Miami firm, Crispin Porter & Bogusky. That's the company, after all, that created the Subservient Chicken, Burger King's bizarre chicken-sandwich mascot. The online ad features an actor in a chicken suit and a garter belt who will do just about anything visitors to the site demand (short of poultry porn). Designed to convey Burger...