Why do winners win and losers lose? The key is neither talent nor money but rather attitude, writes Harvard Business School professor Rosabeth Moss Kanter in her latest book, Confidence: How Winning Streaks and Losing Streaks Begin and End. Kanter pulls case studies from business, sports and politics, including extended inside looks at Gillette, Continental Airlines and the British Broadcasting Corporation. Her conclusion is that winning organizations--from NFL franchises to FORTUNE 500 companies--share three core characteristics: they instill accountability at all levels, cultivate collaboration and teamwork and encourage initiative and innovation. With illustrative examples, Kanter lays out how to overcome attitude...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!