People to Watch in International Business

SHIRO TSUDA Mobile Master It is rare for an executive in Japan to switch companies. But Tsuda's defection from NTT DoCoMo--the company he was rumored to be in line to run until he got passed over for the top spot in May--is particularly dramatic. In December, Tsuda, 58, takes over the Japanese subsidiary of Vodafone, the world's largest cell-phone carrier. But in Japan the British company's market share is third--and dwindling. Tsuda's challenge: to step up the shift to third-generation phone service and boost the bottom line. --With reporting by Jim Frederick/Tokyo

ECKHARD CORDES Profit Driver Sliding into the driver's seat...

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