The Joy of Spending

The designers of Juicy Couture teach Joel Stein a few things about shopping--especially when price is no object

I hate shopping. If I'm going to drive somewhere, sort through inventory and do math in my head, I'm going to get paid for it. I have no idea why so many women are into it, much as I can't figure out why they pay people to massage them and not have sex. So I got two expert shoppers, Gela Nash-Taylor and Pamela Skaist-Levy, owners of Juicy Couture, to spend a full day with me in L.A. shopping. Which was fine with me, since TIME was paying me to do it.

Gela and Pam show up at my hotel in a...

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