Online dating sites are often regarded as the kind of things that mature adults use to recapture the wider-ranging romantic opportunities of their younger days. But now there are a growing number of sites that let college students connect up by logging on.
Two years ago, Dan Stillman and Matt Eaton, then sophomores at Wesleyan University in Connecticut, launched WesMatch.com a site featuring a humorous, elaborate personality questionnaire. The service allows students to rate themselves and their potential mates in categories ranging from sex drive to "socialisticbutterflyosity." An algorithm then calculates a student's compatibility with a list of...