Contents: Aug. 23, 2004

Features

COVER: TECH REVOLUTION A8

Meet the brave new tech influentials, from outsourcing impresarios to embryo cloners

OLYMPIAN MARKETING A20

For most athletes, winning a medal is easier than competing for endorsement deals

Departments

WORLD BRIEFING A4

Grupo Santander invades Britain; Coke's e-music fizzles; Singapore's new no-frill airport

INVESTING A22

One way to navigate a sideways market is to practice the art of pairs trading

GLOBAL LIFE A26

Touring South America's wine country, where offbeat varietals take center stage

ON THE COVER Photograph by Mark Richards

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!