Tabloid Titan

The scoop on the Enquirer, from one who knows

O.J. Simpson! Jonbenet Ramsey! Michael Jackson! "Enquiring minds want to know," and the National Enquirer is eager to oblige. No one knows more about the colorful supermarket tabloid than Iain Calder, author of The Untold Story: My 20 Years Running the National Enquirer. What's it like to be at the helm of the paper that put celebrity journalism on the map? TIME met with Calder:

Who was the Enquirer reader? During my editorship, our average was about 4 million per week. So there was no one kind of person. But I always said to my people, Think of Mrs. Smith in...

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