When the first two cars from Toyota's new Scion brand came out, they raised questions about whether the automaker's DNA had been lost in translation. The bean-shaped xA and especially the boxy xB begged for attention; these were not your buttoned-down Camrys. Of course, that was the idea. Scion is the budget nameplate Toyota launched last summer to lure Gen Y drivers to showrooms, and it's getting the job done. The median age of Scion buyers is an industry-low 35 (Toyota buyers overall push 48), and 75% are new to the Toyota family.
With its third entry, Scion seems to...
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