Chrysler's Bling King

After a tough year, Detroit's troubled carmaker is back-- thanks to a maverick designer and a car that is dazzling the hip-hop crowd

Ralph Gilles is showing off his Chrysler 300C, and as he points out details like chrome accents on the door trim, he insists that he has just one complaint: "It doesn't come with dubs." In hip-hop car lingo, dubs are oversize, 20-in. wheels. And Gilles is a big-wheel guy. An amateur racer, he hits the track on weekends with his 10-cylinder Dodge Viper--a nerve-racking hobby for his wife, the mother of his two young kids. As soon as he got his 300C for street use, he supersized it with black dubs. "It looks so good, I still get chills," says Gilles,...

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