Ed Foy, CEO of Web retailer eFashion Solutions and self-described "hick from the sticks," was lingering near the display booth for Rocawear, rapper Jay-Z's apparel line, at a fashion trade show in Las Vegas in February. Suddenly hip-hop impresario Damon Dash, who is Rocawear's celebrity CEO and JayZ's longtime business partner, grabbed Foy's hand and leaned his shoulder against Foy's--"a half a hug," Foy calls it. "eFashion Solutions. Nice," a smiling Dash told Foy. "Real nice." Dash dished out "props" for good reason: powered by eFashion's Web design and marketing, Rocawear is on pace to nearly triple its online sales this...
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