Waking from the Dream

Anyone who saw Shrek 2 and wondered how to cash in on the ogre's box-office charm will soon have a chance. DreamWorks SKG, the studio behind the billion-dollar Shrek franchise, announced that it plans to spin off its animation division in an initial public offering (IPO) to raise at least $650 million. DreamWorks Animation, as the new company will be called, intends to ramp up production with the release of two computer-animated films a year and needs the capital to help finance the movies and tackle archrival Pixar, which keeps raising the bar with hits like Finding Nemo.

But the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!