Gone are the days when voter-registration drives consisted of a quaint sign-up table at the local supermarket. With the presidential race shaping up as a tight one, some get-out-the-vote groups are turning up the marketing savvy. At an event in San Francisco in May, the group 1,000 Flowers offered free manicures and nail files to encourage single women to register; the organization hopes to sign up 10,000 women at beauty salons by the end of summer. Other groups are offering similarly creative incentives to vote.
--By Carolina A. Miranda
Running in Heels, a D.C.-based political-action committee, is trying to...