Retailing: Brand-Name Field Trips

The field trip for the 24 kindergartners from Woodside Avenue School has all the noisy excitement of the old-fashioned kind, with kids tumbling out of a school bus eager to see, hear and touch things outside their classroom. But the field-trip destination is not the usual venue, like a museum or zoo. It's a Petco store. Tour guide Jennifer Rohan, manager of the Ramsey, N.J., pet-supply emporium, lets the kids pet a quivering chinchilla ($129.99, food and shelter sold separately), squawk at a taciturn macaw named Oscar ($2,399.99) and find Nemo the clown fish ($14.99). An hour later, the children are...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!