Outward Bound

With plenty of cool gadgets, LG's Kim Ssang Su is building a global brand

Call Kim Ssang Su a man of the people. On a chilly night in the picturesque mountains south of Seoul, Kim, CEO of LG Electronics Inc., holds aloft a paper cup filled to the rim with soju, a clear, sweet potato--based Korean alcohol with a vicious bite. Surrounding him are a dozen of the 300 LG suppliers' managers whom Kim has spent the day lecturing and rallying. They have also been hiking up a snow-covered mountainside--necessary training, he says, for the grand plans he has for South Korea's second largest electronics firm. At the end of the day, he treats a...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!