Television: Depth of a Salesman

Would you buy a used car from this man? An offbeat doc sees the many sides of a car-lot king

When you first see Michael Bennett at work, you could mistake him for a revival preacher: sweating, pacing in his crisp vest and raving hoarsely into a microphone. Bennett is actually a car salesman--not just any car salesman, mind you, but the Slasher. Hired by local car lots--at $12,000 a pop--he flies across the country to set up inventory-clearing extravaganzas, his arrival heralded by obnoxious radio commercials. ("Armed with a savings chainsaw! Slicing high prices!") Like an itinerant evangelist, he rolls into town, sets up his tent and spends 72 hours infusing the customers with the fiery spirit of automobilism.


Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!