America's Obesity Crisis:Television: Nickelodeon Turn-Off Time

A kid sits playing a video game on his TV while a bouncing ball frantically tries to get his attention. It nudges him, gets in his face and finally knocks the power cord out of the outlet. At last the boy gets the message, stands up and takes the ball outside to play. The tag line: YOUR BALL NEEDS YOU.

What's surprising about this irresistibly catchy ad is that it was created not by a fitness-advocacy group or a health organization but by Nickelodeon, a TV network aimed squarely at kids. Like any commercial network, Nickelodeon (or Nick, as it...

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