America's Obesity Crisis:Activists: The Obesity Warriors

What will it take to end this epidemic? These experts are very glad you asked

Nutritionist Marion Nestle stares in wonder at the latest bit of marketing wizardry to hit American sweetshops: sour green tamarind-flavored Shrek candies. She pops off the Shrek-shaped cap on a Crazy Hair confection and, after some initial befuddlement (of a kind no one under 12 would suffer), turns a dial on the bottom of the plastic tube. Sticky strands of chartreuse goo extrude through a nozzle and "grow" upward in apparent defiance of gravity. "Wow!" says Nestle, who has a deep appreciation for such ingenuity. She plunges in with a taste test. "Yech! So sour!" she complains. "And it sticks to...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!