Technology: Start Your Cameras!

In Formula 1 racing--kind of a NASCAR for the rest of the world--Michael Schumacher is king. He has claimed six world championships, including the past four for Ferrari. In an example of blatant but stylish cross-marketing, Olympus will introduce in July the official camera of Schumacher's racing team, the Ferrari Digital Model 2004 ($699), a 3.2megapixel digital camera with 3X optical zoom. The innards were conceived mainly by Olympus' brain trust. (Its sleek body is less than 1 in. thick, thanks to a periscope-style zoom lens, and though measuring only 3.7 in. across, it still manages to sport a spacious 2.5-in....

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