Technology: Pricey Pretty Things

Sony's sleek, new Qualia line brings the lure of luxury to personal tech

Luxury tech has traditionally been limited to big-ticket items--there's a small but substantial market for $25,000 TVs, for instance, and true audiophiles can drop more than $100,000 on a speaker setup. With Sony's new Qualia line, that high-end sensibility comes to the usually mass-market world of personal electronics.

The company has announced four Qualia products so far, and each is a marriage of luxurious materials, cutting-edge design and industrial-strength tech. Although the products are undeniably pricey, they're also really cool.

The $3,900 Qualia digital camera (available in June) is a techie piece de resistance, with styling that evokes Connery-era Bond....

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