Media: The Free Press

The newspaper industry's latest strategy for attracting young and busy people is to hand them a quick read

Russel Pergament's assault on New York City's ultracompetitive newspaper market is admirable for its audacity. Pergament is focusing on 18-to-34-year-olds, a segment that basically doesn't read newspapers. Last fall he launched amNewYork (circ. 209,000), a daily designed to attract the younger set by keeping news short and photos plentiful. It's free, it's small, and it's largely paid for by the Tribune Co., one of the nation's largest publishing companies. "What these kids like is fast, blather free and unbiased," he says. "Something to give them a good, comprehensive scan of the country in 20 minutes."

amNewYork is one of the latest...

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