Leisure: Finding Their Swings

Golf and tennis are betting on new campaigns to boost their sagging games

Fronting the tennis industry's new website is a photo of Andy Roddick, the most popular male player in the U.S., roaring like a pinched lion, his right fist pumping. Look closer, and you'll see he might not be celebrating a cross-court winner. The caption reads, "If you are single and looking to meet active people, I definitely would recommend playing tennis." Perhaps Roddick, who recently split with pop singer Mandy Moore, just scored a date. The industry's message to the rest of us: Tennis can turn singles into doubles. Who can blame tennis for serving at love? After all, nothing else...

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