Bill Belichick

Not as Dull as He Seems

He's so unhip, he's cool. After you win two Super Bowls, a quirk in your personality becomes endearing. If Bill Belichick, coach of the New England Patriots, did not win, people would say he was not flamboyant enough, that he couldn't relate to the pro football player. That was said during his tenure with the Cleveland Browns in the early 1990s. And it was wrong.

He has learned from his early mistakes. Bill is innovative because he has a fine-tuned plan and doesn't vary from it. Now teams are starting to copy the Belichick model: Don't just go after the...

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