Mark Burnett: The Guru of Reality Television

The Guru of Reality Television

I had never planned on being the star of a hit TV show until Mark Burnett came to me to do The Apprentice. He convinced me by promising that it would require no more than three hours per week of my time. It turned out to be more than 30. But I'm not complaining. His idea to keep the show close to the way I operate in my business life was, I think, crucial to its success. He found that very interesting, and at first I couldn't see why. Now I do.

Mark Burnett is a great visionary, able to...

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