Steve Jobs: The Fountain Of Fresh Ideas

The Fountain Of Fresh Ideas

Sometimes Steve Jobs is wrong. When he launched Apple Computer's iTunes Music Store in April 2003, for instance, he predicted it would sell 100 million songs within a year. As of last month, a little more than 50 million 99ยข songs had been downloaded. Sometimes wrong is right enough, though. "I'm thrilled," he says. "It's been a great year." For a man whose marketing prowess is almost as brilliant as his imprint on the computer age, "great" is an understatement. His iTunes-to-iPod music strategy suggests a way to save the free-falling, Napster-knackered music industry. Pixar, his computer-animation studio, won another Academy...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!