How did a couple of computer-science geeks transform themselves into global superstars? For the answer, do a search for a paper that Moscow-born Sergey Brin and Michigan native Larry Page wrote in 1997 when they were pursuing Ph.D.s in computer science at Stanford. The title, "The Anatomy of a Large-Scale Hypertextual Web Search Engine," doesn't trip off the tongue, but the authors get right to the point: "In this paper, we present Google."
Using some complex math, Page and Brin figured out how to index and rank websites in the order of how often they were linked to--and to return...
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