How Retro Can You Go?

Fifties style is stalking the runways, and mid-century design is making its way into every room of the house. A look at the allure of America's favorite era

Most people don't spend a whole lot of time thinking about their relationship with their toaster. But KitchenAid does. When the company was testing its new line of retro-inspired appliances, researchers crisscrossed the country asking consumers to describe their kitchenware. "What we said was 'Think of this product as a person and you're meeting him for the first time at a cocktail party,'" says Charles Jones, vice president of global consumer design at Whirlpool, KitchenAid's parent company. "What we kept hearing was 'Solid, dependable, makes me smile, someone I can trust.'"

Meet the new face of design. It's friendly, whimsical, durable...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!