Now You See it, Now You Don't

With his debut furniture collection, runway producer Alexandre de Betak is bringing his catwalk theatrics to the world of industrial design.

Catwalk producer Alexandre de Betak has been dubbed the Fellini of fashion shows for his runway pyrotechnics. The Manhattan-based Frenchman once created an interactive catwalk for Donna Karan (sensors in the runway activated the show's sound track), and he sent trapeze artists floating through the air during a man-made snowstorm for Victoria's Secret.

Now Betak is venturing into the world of furniture design with the debut of his first collection, on view at the Milan furniture fair from April 14 to May 8. "It was a quite natural continuation of what I do," says Betak, who has no plans to give...

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