Have You Seen My Love Handles?

If taping an old photo of Anna Nicole Smith or Al Roker on your fridge hasn't helped you lose weight, you may want to consider using mypetfat, a yucky yellow glob of fake body fat designed to remind dieters to lay off junk food. Created by lifestyle writer Jay Jacobs, who claims the bogus blubber helped him shed 115 lbs., the diet aid comes in 1-oz., 1-lb. and 5-lb. versions (prices range from $15 to $100). Recommended for use in grocery carts--in tandem with a real nutrition-and-exercise program. Just don't try to eat it. --By Jeffrey Ressner

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!