The Bush re-election campaign apparently thought it was going "positive" with its first advertisement, highlighting the President's post-9/11 leadership. But the reaction from some families of 9/11 victims has been decidedly negative and very public. "The idea that President Bush would rally support around his campaign using our loved ones in a way that is so shameful is hard for me to believe," Rita Lasar, who lost a brother, told the Washington Post. "For the most part," said another relative, Kelly Campbell, "9/11 families are very sensitive to someone using the images of our loved one's death for their own ends."
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