Entrepreneurs: Hot Ticket

StubHub is trying to beat scalpers and brokers at their own game

For sports fans who invest as much as $150,000 for prime season tickets, leaving unused ducats on the dresser is like dropping $100 bills in a taxicab. If you can't get to the game, the only real choices are to give them to friends, haggle with rapacious brokers, join the scalpers out in front of the arena or put the seats on eBay, where you could still get hung out to dry. It's the same raw deal for those hoping to buy seats to sold-out events--find a seller by happenstance or overpay the brokers and scalpers. And the teams never get...

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