Investing: Smarter Earnings

The quality of profits matters as much as the amount. Here's how to judge

Although the scorecard on the 2003 earnings season is nearly full, investors should be careful about jumping into a stock--or dumping it--solely on the basis of a hit or miss in the last quarter. Certainly, investor confidence has been buoyed by a resurgence in profits. Corporate earnings shot up about 28% in the fourth quarter of 2003 and climbed 18% for the entire year, according to Thomson First Call.

That's remarkable compared with minuscule profit growth in 2002 and a 17% decline in 2001. But investors shouldn't focus merely on the bottom line. They need to look beyond the numbers on...

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