He's a reality-TV show now, putting aspiring moguls through their paces on NBC's The Apprentice. When TIME put him on the cover in 1989, DONALD TRUMP was still trying to define his own reality.
At 6 ft. 2 in., real estate tycoon Donald J. (for John) Trump does not really loom colossus-high above the horizon of New York and New Jersey. He has created no great work of art or ideas, and even as a maker or possessor of money he does not rank among the top ten, or even 50. Yet at 42 he has seized a large fistful of...
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