Going Platinum

If there's no p.r. trick powerful enough to spin away a blunder (a drunken wedding in Las Vegas, say), try hiring photographer David LaChapelle to dress you up and transform you into someone else completely (Jean Harlow, say). To promote BRITNEY SPEARS' upcoming concert tour, which will air on Showtime, the cable channel commissioned a glamorous new portrait of the singer--very demure, very classy. Next hurdle: getting people to believe it's Britney.

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