People to Watch in International Business

FERNANDO AGUIRRE Banana Booster After college, Aguirre, 46, passed up a tryout for the Cincinnati Reds to join the city's top business team, Procter & Gamble. Good choice. The Mexico native orchestrated one turnaround after another, like transforming P&G; Brazil from a money loser into P&G;'s second most profitable Latin American subsidiary. In January, Aguirre became CEO of Chiquita Brands International, which left bankruptcy two years ago but is still struggling. Aguirre's plan: focus on marketing and value-added products, like the company's new fresh-cut-fruit business.

ROBERT SOCIA Car Dealer After 17 years, General Motors is returning to South Africa in...

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