Money: Onboard Review: United's New Low-Cost Line

United launched its discount Ted carrier last week, which replaced some regular United service to such cities as Denver, Las Vegas, Phoenix, San Francisco, New Orleans and Los Angeles. The airline promised that no one-way Ted fare would ever go above $299. Taking Ted from San Francisco to Las Vegas costs $219, far cheaper than a regular United flight on the same route ($710) or than an America West flight ($347). But like the new paint job, most of Ted's other changes seem superficial. The staff were United attendants wearing orange baseball caps and TED'S FRIEND buttons. Passengers on flights of...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!