Fashion: The School of Cool

With his thrift-store style and sexy silhouettes, Marc Jacobs has become American fashion's go-to guy

It was just a store opening, but the festivities taking place behind New York City's Lincoln Center could have rivaled the christening of the new Queen Mary. A giant tent glowed with the image of a logo-laden Louis Vuitton trunk, a beacon for the handbag obsessed. On the ceiling inside, tiny stars shaped like Vuitton's LV logo twinkled above the crowd. Kirsten Dunst, Maggie Gyllenhaal and Rudy Giuliani swept in to congratulate LVMH Moet Hennessy Louis Vuitton chairman and CEO Bernard Arnault on his spectacular four-story Fifth Avenue emporium.

The 150-year-old Vuitton brand may have been the star of the...

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