Inside The H&M Fashion Machine

Who needs high price tags when disposable chic is the name of the game? Sarah Raper Larenaudie goes behind the scenes at Sweden's hip retail emporium to find out how today's runway trends can become t

To remedy a cold, Juliette Bonk recommends aspirin and a new pair of jeans. That's what brings the 24-year-old to the H&M flagship store in Paris on her way home from work one recent evening. Around her, a group of teenage girls trolls for emergency club gear; three Russian tourists buy lingerie; and a shopper misplaces her Louis Vuitton handbag. A gruff female voice breaks through the pop sound track to discourage standing in line for the fitting rooms: "You have 30 days to change your mind and return purchases."

Bonk doesn't bother to try on anything. She doesn't buy...

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