To remedy a cold, Juliette Bonk recommends aspirin and a new pair of jeans. That's what brings the 24-year-old to the H&M; flagship store in Paris on her way home from work one recent evening. Around her, a group of teenage girls trolls for emergency club gear; three Russian tourists buy lingerie; and a shopper misplaces her Louis Vuitton handbag. A gruff female voice breaks through the pop sound track to discourage standing in line for the fitting rooms: "You have 30 days to change your mind and return purchases."
Bonk doesn't bother to try on anything. She doesn't buy...
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