The Preppy Handbook

Put down that Bloody Mary. The clean-shaven look is in for fall

The $55 Billion men's-clothing business was down 8% at the end of last year, but bold colors, preppy brights and a seriously groomed look are poised to give the lackluster market a major boost. At the recent fall 2004 menswear shows in Milan, designers like Ralph Lauren and Jil Sander showed classic pieces that could have walked straight out of an Ivy League yearbook. "It's a very cleaned-up, dressy look," says Michael Macko, director of men's fashion merchandising at Saks Fifth Avenue. "Its roots are in English preppy style."

For his farewell Gucci collection, Tom Ford spiffed up the international...

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