World Briefing: Jan 26, 2004

EXECUTIVE SUMMARY The Small Idea

Not every team has Barry Bonds, so don't wait for the upper-deck smash. That's the message of Profitable Growth Is Everyone's Business, the latest from Ram Charan, a noted consultant and co-author of the best-selling Execution: The Discipline of Getting Things Done. Charan argues that executives should look for "singles and doubles" to steadily enhance revenues, such as Dell's efforts to improve inventory turns, instead of industry-altering ideas. The tool for smacking a line drive is the "growth budget," which allocates specific resources to achieve targeted gains. "This discipline can change the whole psychology of a...

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