More than 42% of adult Americans smoked when the first Surgeon General's Report on Smoking and Health was published. Today, 40 years later, fewer than 23% do. That's good news, but it could be better--a lot better. The drop-off in smoking stalled in 1990 and has hardly budged since then. Surveys show that 70% of tobacco users want to quit, but kicking the nicotine habit isn't easy.
What a lot of smokers don't realize is that the most popular method of quitting--just stopping, a.k.a. going cold turkey--is the least effective. Studies show that getting intensive short-term counseling, taking drugs like Zyban...
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