Goodly Gifts

Nonprofits offer gift items to satisfy the Good Samaritan--and busy holiday shopper--in us all

Luminescent Santa ties, cheap drugstore perfumes and fuzzy bunny slippers--these are the last refuge of the desperate holiday shopper, destined for the New Year's trash heap or some forgotten corner of the attic.

But there's hope, a fresh alternative to the tawdry holiday present: gifts marketed by nonprofit organizations, with proceeds from these purchases going toward either the organization's general cause or a charitable service performed on the donor's behalf. Savvy holiday shoppers with a socially conscious heart often turn to nonprofits to help complete their holiday shopping. In fact, more than 60% of Americans this year plan to buy...

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