Katayone Adeli

OCCUPATION Fashion designer, whose no-hype line is now in 200 stores

GOAL To create fresh, subtle classics that endure for all seasons

QUOTE "I see fashion as improving on what's already good"

At a moment when fashion designers increasingly steal the flashbulbs for themselves, Katayone Adeli is a rare designer who has survived--and thrived--on word of mouth alone. She does no advertising for her line, holds no runway shows and shuns the press and the party circuit. Yet last year her 2 1/2-year-old label did $20 million in sales and netted her a nomination for the Perry Ellis Award for new...

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