Campaign 2000: Next: The Forbes Bump

If it happens--and the publisher's money and crowds suggest it could--then it's good for McCain

For a long time, I've dismissed Steve Forbes as the poster boy for the candidates who don't matter. Sure, he came in second in the Iowa straw poll. But it was a 90[degree] day, when I witnessed the pull of an air-conditioned tent and short food lines on voters. Some days, money can buy you love. But I still didn't think it could buy presidential stature. Forbes, despite spending millions, is stuck with the uncomfortable person he is. In one ad in which he gazes from a movie-set White House at the real one, with emotions running the gamut from bland...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!