Racism in Advertising?

Two radio stars score a victory for black-run media

I can't think of anyone I'd rather share a foxhole with than Tom Joyner and Tavis Smiley. The host of the widely syndicated Tom Joyner Morning Show and his commentator sidekick are very tough guys. Yet the victory they scored last week by persuading CompUSA Inc., the largest U.S. computer retailer, to dramatically expand its advertising in black-owned media really belongs to the show's 7 million, mostly African-American, listeners. They showed how powerful consumers can be in the fight for racial respect.

Joyner and Smiley's crusade started more than a year ago when Smiley delivered a blistering commentary about a memo...

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