Cinema: Born-Again Box Office

How Evangelicals made the apocalyptic Omega Code a surprise hit

The definitions of a miracle and a Hollywood sleeper hit are not very far apart; both involve an extraordinary contradiction of what seems to be an ironclad natural order. Last week studio executives had a choice of interpretations as they cast their eyes over the weekend grosses. The No. 1 and No. 2 movies in the U.S. were, unsurprisingly, Fight Club and Double Jeopardy. But No. 10 was very unusual indeed. Not only had The Omega Code, by an unknown independent called Gener8Xion Entertainment, grossed $2.4 million in three days, but it had done so in a mere 304 theaters, yielding...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!