A Day at the Spa

For the stressed out, the time pressed and the bone weary, indulgence is just around the corner

Avon knew it was time for the most personal of makeovers. In business for more than a century, the company seemed fusty and passe, a bunch of pesky ladies in sensible shoes pulling samples out of Tupperware. But when Avon decided to present a new face last fall, it didn't seize on snappy slogans or supermodel spokeswomen. Instead, it opened a day spa.

Now on New York City's Fifth Avenue not far from Tiffany's gems sits a different kind of jewel box: a 20,000-sq.-ft. pleasure palace awash in cool shades of celery and dove and replete with overstuffed furniture and antiques....

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